Des Temps

Tag: Fashion

  • Gary Graham, fall 2011



    For the past few seasons I’ve shot video for Gary Graham’s fashion week presentations under the tutelage of Alex Antitch for Ace Collective. Antitch is Graham’s regular photographer and the creative director of his most recent shows. This time around the shoot was at Graham’s recently christened Tribeca space. There was the usual frenetic energy belowdecks and the calm focus of execution above.

    During the first fifteen minutes of the show photographers jostle for position in front of the attendees. “Hey man, you’re in my shot.” It’s a scrum. After they decamp, there’s room for everyone to look.

  • Blood, Bruises and Levi's

    Jumping into the wayback machine, here is a Levi’s spot we cooked up whilst bumping Motley Crue in ’05.

  • Cargo Tradeshow

    Cargo

    In 2010, Desedo has been spending a lot time in the streetwear space, for both business and pleasure. On Monday and Tuesday this week is the Cargo Tradeshow at St. Patrick’s Center in SoHo. I spoke with Rich Rodriguez, co-founder of the show, about the rise of small clothing labels over the last decade. Some thoughts from that chat which keep running through my head:

    As the means of production and distribution become more democratic, and other art forms are digitized, this has paved the way for a social value shift in tangible goods. Clothes are increasingly personalized and contain more emotional data now than in the past few decades.

    People can start clothing labels in the way they used to start rock bands. And it is a new mass space of artistic sharing/ entrepreneurship that has a clear path as a business model – clear at least in the ability to track and understand the ROI. Understanding this is why Cargo opens their doors to both industry buyers and the public. This approach echos the way that brands/events now court not just established press, but new media too.

    As streetwear matures – labels going beyond t-shirt/hoodie into cut and sew – we’re starting to a new influx of styles and genre blending in terms of fabrics, patterns, colors and details. In many ways this is an offshoot of the hybrid/mashup culture of both Gen Y and hip-hop – creators of clothing within this space may see opportunities that are not on the radar of other folks. And in turn this has fostered a space for clothing to both be a patron of artists from other mediums as well as a new space of discourse about ethics and politics.

  • Culture Lab Creative

    2010? It’s time to shine.

    On December 5th, MHB will be speaking at Culture Lab Creative‘s 2010 Trends Summit in Dallas. Top on his mind right now is how men’s fashion relates to finance. In this downturn, we see it’s time to fix up, look sharp and be a grown ass man.

  • MSNBC: The Alice Bond Bag

    Max and Alice

    On Sunday, November 29th MSNBC’s Your Business will rebroadcast the episode Learning From the Pirates, which features The Alice Bond Bag and our friend Matt Mason, author of The Pirates’ Dilemma, who was one of the inspirations for the project.

  • Rachel Nasvik

    Alice-Awaits

    Alice-Awaits

    Earlier this summer, MHB worked with fashion designer Rachel Nasvik and creative strategist Biba Milioto on a project called The Alice Bond Bag.

    The challenge was: How can a small company with lovely customers and a valued product increase brand awareness?

    The answer was to make a limited-edition of 96 bags and create a citywide scavenger hunt for them using the tools of social media. They were surreptitiously left in bars, bookstores and phone booths. They were sold by hotdog vendors, ice cream men and Canal Street bootleggers.

    When the dust cleared 10 days after launch, the project had become a media darling: covered by 50+ blogs and followed by 1000+ people on Twitter. Mainstream outlets like NBC New York, Vogue, Nylon and MSNBC’s Your Business all took note.

    Most importantly of all, it was fully embraced by Rachel’s fans – once we tweeted about the location of a bag, within 10 minutes, women were on the scene looking for it. And those who couldn’t make it, often sent boyfriends in their stead.

    It increased interest and sales in Rachel’s brand, reinvigorating past connections and creating new ones.
    And was some of the most fun we’ve ever had playing with social media.

  • The Alice Bond Bag

    Alice AwaitsEarlier this summer, MHB worked with fashion designer Rachel Nasvik and creative strategist Biba Milioto on a project called The Alice Bond Bag.

    The challenge was: How can a small company with lovely customers and a valued product increase brand awareness?

    The answer was to make a limited-edition of 96 bags and create a citywide scavenger hunt for them using the tools of social media. They were surreptitiously left in bars, bookstores and phone booths. They were sold by hotdog vendors, ice cream men and Canal Street bootleggers.

    When the dust cleared 10 days after launch, the project had become a media darling: covered by 50+ blogs and followed by 1000+ people on Twitter. Mainstream outlets like NBC New York, Vogue, Nylon and MSNBC’s Your Business all took note.

    Most importantly of all, it was fully embraced by Rachel’s fans – once we tweeted about the location of a bag, within 10 minutes, women were on the scene looking for it. And those who couldn’t make it, often sent boyfriends in their stead.

    It increased interest and sales in Rachel’s brand, reinvigorating past connections and creating new ones.
    And was some of the most fun ever had playing with social media.