Tag: Piracy

  • Copyright

    Penguin V. Kitten
    Deep in the Desedo laboratory, our caldron bubbles. Wondering about copyrights, we asked a legal friend and he said the below. Succinct and smart, so we’ll share:

    You can only copyright expressions and not ideas. Ideas are free, but the creative expression of ideas benefit the public so much that the government is willing to give a monopoly to the expression’s creator. What this means here is that the first you must do is to never say that you want to own the idea. That is untenable.

    And in order for an expression to be copyrightable, it must be fixed in some tangible medium (on paper, on video, in computer code…). The medium that it needs depends upon what it is that you are trying to copyright. It is okay for a composer to write down the notes of a song, or a choreographer to write down dance steps, and then copyright that piece, but your expression may need something more than just paper fixation.

    For example:

    A person writing down the idea to have the interaction between the computer and the user to be graphically based with certain icons representing certain tasks, thus alleviating the need for all users to use typed commands is not copyrightable because it is an idea; but when someone writes a program that actually performs that function, then the idea has been expressed in a fixed form, with the code being the fixation. Your idea requires for the code to be written – that is a viable expression.

    Pirate V. Pony

    Now, if the technology already exists for your expression to come into fruition, you can simply compile that already fixed technology into a package and copyright the compilation. The trick is that you must actually compile it into a functioning compilation. The analogy would be if I wanted to publish a compilation of ancient Roman bed time stories, I would first have to actually gather all of the stories (I chose ancient Roman because they would all be in the public domain already) and put them in order and add whatever commentary I wanted to add before I registered my copyright. Now this copyright would only protect the unique expressions:

    My added commentary (because it is truly original and fixed) and the order and arrangement of the stories (not the stories themselves).

    If I wanted to compile stories that were actually still protected with valid copyrights I would have to transform them some how (like via parody) so that the transformative elements could be copyrightable and I would not have to pay the original copyright owner any royalties. (Spaceballs/Star Wars)

    So with this in mind for any tech based content, one approach is to create the program with public domain software (like RedHat) that can handle everything you need, as it is difficult to prove a transformative use on someone else’s software.

    Hero or Villain?

    Dive deeper? Here is Lawrence Lessig on Charlie Rose.

  • PSFK: Conference Culturejamming

    Nike + hurdler Liu Xiang(soaked up heaps of ideas at PSFK yesterday, so begins a lil loop of yawps, queries + kisses)

    Earlier this month, Business Week wrote about Pepsi, Nike and other big guns subverting the ‘official’ brands of the Beijing Olympics. But could a brand hack or subversively sponsor an advertising conference? If well executed, would it be well received? I imagine a large conference is fair game, but are the nimble new off-limits?

    Banksy on the inside of 4 museums
    Quicker than quick, cooler than cool.

    6/9/2008
    Olympic Advert Hijack

  • Real Recognize Real

    poochy.jpgAs Eric Henderson and Agency Spy recently wrote, all cultures are rooted in unique codes and mores. If you are an outsider reaching in, be honest about your status, otherwise you’ll just get shook. One of my favorite examples of cultural missteps in the YouTube era is the P Diddy & Burger King collab.

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    On a platform whose billion dollar market value is based in egalitarian DIY, Diddy not only looks pompous, but gets all the codes wrong. BK ‘bought’ him a YouTube channel? And so this gets flipped by Lisa Nova to the tune of +1.5 million views.

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    It spawns a raft of other spoofs and poor press for both ‘Kings’. While DiddyTV is going strong, BK is MIA and Young Nov’ is keeping it real in the YouTube era.

    read about it in this book, matey

    12/10/08 Naked shows that Diddy just seems to be outta touch. It aint even that’s he’s so lux, he’s just so lame.

  • Beautiful Losers

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    As piracy remixes the old business models of music and film, the money ‘lost’ doesn’t disappear, it just gets spent elsewhere.

    When I was a teenager, I’d spend money on music in the act of fleshing out my personality – (both publicly and privately) – Rolling Stones/Tribe Called Quest/Blues Traveller, etc… Each $12 CD added what I felt was another aspect to myself. And since the 90’s things done changed – thanks to the internets, a kid can change his entire music collection (and subsequent claims to identity groups) in an afternoon and at no cost. With the decrease in cost of music, so decreases the social value one can gain from association. Sacrifice of money is no longer part of the equation music = identity.

    So where does the money + value go? While music can easily be ripped to possess, this is not yet possible with clothing or aspects of industrial and artistic design. Digital as we are, these products are still quite tangible, and I think now carry an even greater value in our quest to claim individuality. Witness the rise of Threadless and Etsy. Nowadays there are far more subsets and identity groups amongst teens – and the nuances are oft fleshed out via the visual language of clothes and accessories. Well, where is this heading?

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    In the 80s, Punk and Hip-Hop empowered everyone to become a musician. Cool kids were in bands. In the 90s, Tarantino and Robert Rodriguez did this for filmmaking – cool kids rocked a camera. Next? Premiering at SXSW, the doco Beautiful Losers, is a window into the world of the DIY artists that coalesced toward the end of the 90s. While once they were fringe, they have since become mainstream, and the new cool sees them kids rocking photoshop and silkscreens like an electric guitar.

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  • MSLM & The Pirate's Dilemma

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    So on the same day that I threw a rock at Vice, from Amazon arrives The Pirate’s Dilemma, a book about remix culture penned by Vice contributor Matt Mason. Love good timing. I opened the package, opened the book and was like a kid in a candy store. Here is a quick slide show that outlines his thesis:


    (more…)

  • Soulja Boy's Superman Subversion

    “Crank That” content occupies 5 of the top 100 YouTube videos. Advertising and Academia have written great articles and case studies about the Soulja Boy phenomenon. Even Disney let copyrights slide to join the party. Yup, it’s a new media coup.

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    So…the line “Superman dat (h)o!” means? It aint just some nonsensical wordplay.

    Last fall there was a flurry in the blogosphere about the lyrical ‘translation’, but it didn’t go viral, so the song and the artist have not been outcast by corporate America.

    The song/dance has remixed past the point of authorial intent, so the fact that people age 6-66 are Cranking in the classroom and at halftime is not really a prob, just really funny. It’s another example of hip-hop subverting dominant linguistic paradigms while working within it. Like in 2003 how Dave Chappelle and Lil’ Jon had millions of Americans blindly saying Skeet Skeet. Or in the late 90’s when LL Cool J slipped a FUBU ad into the text of a Gap TV spot – LL says on camera “For Us, By Us, on the low”. It flew under the radar of both the client and the agency, whom I’m guessing just heard it as some cool urban lingo, not an encoded advert for their competition.

  • dont copy the copy right

    my current belief is that 90-96% of anything worth watching/forwarding on youtube contains copywritten material. as in, it contains something; a song, or a show that was created by someone talented, or a company with a budget to pay talented people, and then taken and repurposed by youtube users aka regular joes.

    am i wrong?

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