MHB was just invited to speak in Berlin at the upcoming Contemporary Muslim Consumer Cultures conference. He’ll being presenting his research about how American-Muslim identity politics are linked to advertising, pop and new media. $170B demo that’s still ignored by brands + agencies. Give a shout if you wanna learn more.
Tag: Planning + Strategy
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Billy Dee & Brondes
How much loot did Lando stack for this local spot? His clip below is part of a brilliant commercial suite for the Brondes Ford dealership in Toledo, Ohio. Beyond Billy Dee, the campaign focuses on the efforts of star salesman Rico to lure customers via sumo, midgets and underwear.
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This is the type of work that can easily ‘go viral’, but that ain’t yet happened, YouTube views haven’t even cracked 1000. So I do wonder if in the planning of this campaign, was there true time and money slotted for an online seed + bleed? Cause while they’re :30s, the buy should be built to go well beyond regional TV.WUjN8taiklM ze source -
Acme Anvils
Brilliant article about brands as tradable commodities in the NYT mag on Sunday. Of course once a brand is relaunched, with it comes with a wholly new ad campaign, or at least a remix of old codes. Within this space, I’ve been wondering if there is also room to run historic ad campaigns.
So much of our personal relationships with brands are rooted not in the actual product, but in the advertising. We ‘love’ products that we may not have even used – their narrative is part of our own nostalgic construct. Can an old advert help create a new buy? I can’t see an agency suggesting it, but a planning firm might…
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Simple Stroke of Disruption
During the 2002/3 NFC Championship game, Nike premiered a :60 called Soccer Streaker. It was effectively a Super Bowl commercial, but airing it 2 weeks early was a simple yet adroit example of disruption planning.
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Given the media glut in which we live, simplicity can sometimes be a point of great strength. Since the clean design of Apple/Google/Craigslist stays winning, I often wonder why so many Power 150 bloggers, who are ace in this market+brand space, have visually chaotic sites. If everyone is screaming, I’ll seek the lone, silent man.Could a Brand re-broadcast spots that have been in the vault for 30 years? If it came out of left field, seemingly random and at off-hours, would the content feel like a whisper? A secret, ergo valuable, discovery for the viewer that could then build WTF buzz value? I’m not suggesting that this be the entire campaign, but if it’s a small % of your media buy, the ROI could be surprising.
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Agency Spy: Black Nerds, Planning & Parties
the party password is…
Agency Spy has a crush on Desedo, talking about our work, our writing and our parties. We’re all blushy, but you know we like it.