2010? It’s time to shine.
On December 5th, MHB will be speaking at Culture Lab Creative‘s 2010 Trends Summit in Dallas. Top on his mind right now is how men’s fashion relates to finance. In this downturn, we see it’s time to fix up, look sharp and be a grown ass man.
je tweet, donc je suis
In the last 3 hours, Chad Scira‘s project #tweetcloud has generated +10,000 uses and in the process added the same amount of followers to his twitter feed. What I love about TweetCloud is that it helps to reinforce the truth that the internet, esp Twitter, is screechingly human. It is fueled in many ways by our quest for self-examination and in turn, sharing those findings with others.
And at the same time, if we look at the words that most people tweet, our use is also rooted in phatic communication, making noise for the social sake of proving we still exist.
When the dust cleared 10 days after launch, the project had become a media darling: covered by 50+ blogs and followed by 1000+ people on Twitter. Mainstream outlets like NBC New York, Vogue, Nylon and MSNBC’s Your Business all took note.
Most importantly of all, it was fully embraced by Rachel’s fans – once we tweeted about the location of a bag, within 10 minutes, women were on the scene looking for it. And those who couldn’t make it, often sent boyfriends in their stead.
It increased interest and sales in Rachel’s brand, reinvigorating past connections and creating new ones.
And was some of the most fun we’ve ever had playing with social media.
When the dust cleared 10 days after launch, the project had become a media darling: covered by 50+ blogs and followed by 1000+ people on Twitter. Mainstream outlets like NBC New York, Vogue, Nylon and MSNBC’s Your Business all took note.
Most importantly of all, it was fully embraced by Rachel’s fans – once we tweeted about the location of a bag, within 10 minutes, women were on the scene looking for it. And those who couldn’t make it, often sent boyfriends in their stead.
It increased interest and sales in Rachel’s brand, reinvigorating past connections and creating new ones.
And was some of the most fun ever had playing with social media.
As the NYT reported today, Geneneration Y’s nostalgia for the 90’s is in full swing. The article attributes this in part to 9/11 + our bad economy = young folks taking refuge in the halcyon days of youth. Agreed.
But what I’m also wondering about is how the internet accelerates this process. Is the lifecycle in which content goes from hot to not to hot now shorter? And given the ability to find/connect with anything, does this enable Gen Y to simply never leave behind elements of their youth?
I believe that networked identity creates distributed identity such that past elements of me at age 10, 16 and 22 can all exist simultaneously, moreso than ever before. WIth that in mind, I’m quite curious to see if the concept and execution of nostalgia will mutate with Generation Z.
Earlier this summer, MHB worked with fashion designer Rachel Nasvik and creative strategist Biba Milioto on a project called The Alice Bond Bag.
