Raafi wrote an article for Ad Age about YouTube representation and content creation – and how this dovetails with the marketplace of race, still not understood by advertising.
Tag: Social Media
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Sexy Time
We are pleased to announce that our dude Derek Lo
aka The Big Asian has been dubbed 2009’s Sexiest Man in Advertising. Should you wanna grab his chain, he spins them records round and round every Friday night at Happy Endings. And he might be wearing a crown. -
Thinkers Needed
We’re chairing a 2 day panel about Urban Youth Trends in the DIY era. Got a bunch of great thinkers, looking for some more. The panel is for a major brand, so your time will be well paid. If you’ve got thoughts, please drop me an email.
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Contemporary Muslim Consumer Cultures
MHB was just invited to speak in Berlin at the upcoming Contemporary Muslim Consumer Cultures conference. He’ll being presenting his research about how American-Muslim identity politics are linked to advertising, pop and new media. $170B demo that’s still ignored by brands + agencies. Give a shout if you wanna learn more.
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Social Networking Wars
When Facebook gets as spammy as MySpace, are people gonna migrate elsewhere? Is there an eternal greener pasture, free of clutter, amazing deals and soft porn? Could such a social network grow large and resist the urge to ad widgetry and apps? If so, it will reflect the growing trend of “more might not equal better”.
While waiting, watch this video. It might make you start rolling on the floor, laughing [your] ass off.
bkSaNToDbW8
thx sctt
UPDATE
5/31 Facebook Addiction Disorder -
Too Well Connected
Is there a chance that our rapid rate of discovery on the web is simply too fast to be useful? The so-called web 2.0 has created many bursts of useful or at least nominally cool applications that we in turn ogle and rush to begin using. Muxtape being the flickr of the month this time around. And a damn good one at that. But is the rapid adaption of new processes something that inherently improves our quality of life or ability to navigate our virtual lives? Or is it chatter — a sustaining churn of new that fails to deliver on the Jetsons premise we all eagerly await?
In the world of agencies and brands, Second Life stands as a recent cautionary tale in the cultish urge to embrace what is new online. The blogosphere, on the other hand, serves as a compelling, and profitable for some, reminder that people are in search of the adequate medium to interact and express themselves. As ever there seems to be a vital disconnect between the apps that can actually make life easier or more fun, and the ones being made that (whether through clunky design, poor concept, or muddled purpose) needlessly clutter our online lives with more links to click. Are we hamstrung?
Often when returning from vacation or otherwise less-wired times I find that the number of blogs I actually want to read, or the applications that I actually wish to use is diminished by a fraction of half or more. The process is both liberating and confusing — all of it being stuff that I’ve chosen to make life richer. But when Gizmodo trots out new phones with the same wary voice it uses to play up the latest batch of iPhone parodies, shouldn’t it as easily remind us that a snazzy phone is among the last things that will transform our ability to process the information machine that swirls around us? What is missing is the step that perfects the process of using each added contraption or assesses its value beyond cool.
Without this vital step, we have techniques to navigate data, but no way forward, toys and exercise without endgame.
