Best. Name. Ever. The actor who plays the beer deliveryman for Miller High Life is Windell Middlebrooks. He grew up in Texas and has a BA+MFA in Theater. Wondering if it’s a stage name. I’m having name envy.
He gets mad love in Milwaukee and in a small rabbit hole of WTF!? he threw out the first pitch at a Brewers game, introduced by his real name, yet in character and costume.
Riding the wave of our brokeass economy, Miller is doing a :01 Super Bowl spot in lieu of a :30 (or so they say). A grand way to position the brand as a friend to the millions who’re feeling the pinch – and without being a cloying drag. Better still, both the scripts and acting are brilliant. And best is that the ‘outakes’ stretches long, dumping you into a Dada sandbox, which is just fine with me.