Des Temps

The only blog you’ll ever need.

  • Help Wanted: Game Developer

    casual game

    We need a freelance video game developer to help Desedo make the Cutest Casual Game Ever. Email your resume and portfolio to michael@desedo.com.

  • American-Muslim Consumer Conference

    BK Your Way?
    On October 31st is the first annual American-Muslim Consumer Conference. The speakers and audience will be a mix of marketers, businesses and scholars, all there to discuss this overlooked $170 Billion consumer demographic.

    One Hundred and Seventy Billion Dollars.

    That’s a lot of spending power still overlooked by most agencies and F500 companies. At Desedo, we see opportunities in this market gap. So, MHB will be there and presenting some thoughts from his white paper American-Muslim Identity: Advertising, Mass Media + New Media.

    Give a shout if you want to learn more.

  • City Secrets

    idotu

    When I first heard Jay-Z’s new song Empire State of Mind, which is a personal map of our hometown, I began to visualize the locations as data points: Stash spot @560 State. Tribeca Grill. MSG. Turns out I was not alone, as Tyler Gray of FastCompany placed Hov’s lyrics to Google Maps. Cool, novel, and any other adjective that can be used to explain how we remix stories within new media.

    locations

    I asked myself – how could this become even more entertaining? And then, via the Google Geo Developers Blog, I learned that Japanese designer Katsuomi Kobayashi created a driving simulator that uses Google Maps – so that you can drive around any city via the interwebs. Like GTA. 2D or 3D. OMFG.

    Perspective

    What if we could meld the two? Therein lies a game of some sort. Alternate or augmented or awesome. Via your computer screen or handheld device, sit in Jay-Z’s SUV and drive around his NYC. It’s like a dash of 2nd Life, and a pinch of ARG and heap of reality to mix it all together. Where can we put this thinking to use for transmedia elements of a narrative, an album release or an advertising campaign? Perhaps, within Heart of the City?

    —-
    (Written by erstwhile Desedo intern Jeff Slawsky, a strategist, NYC native and rabid UMich fan.)

  • Love in London

    Skatedecks and Rabbit Ears

    We are back from London and giddy with excitement. Why? Because we just won Babelgum’s Pixel Pitch award for our transmedia tale Heart of the City!

    Given the competition and the jury, we’re still shocked.
    Here are some lovely spots of press from ScreenDaily and ARGNet. More news and excitement is forthcoming…:)

  • Cross Media Business Models

    Kirill2
    At the Power to the Pixel conference last week in London, Ben Grass of Pure Grass Films gave a brilliant talk that addressed this topic:

    Extending stories across multiple platforms not only helps build an engaged fan base but also extends the potential of new revenue generating possibilities. As traditional financing dries up, how can producers leverage new types of cross-media partners to expand the value of their properties?

    Leading cross-media producer and digital innovator Ben Grass explains how, with current case studies of brand new projects Shadowline and Circle of 8.

  • Screendaily: Heart of the City

    all warm and fuzzy
    all warm and fuzzy

    Screendaily is also excited about Heart of the City winning the Pixel Pitch.

  • ARGNet: Heart of the City

    rainbow goblins eat concrete
    rainbow goblins eat concrete

    Our transmedia tale Heart of the City just won the Power to the Pixel pitch, as reported by ARGNet.