The only blog you’ll ever need.

  • Swagga Juice

    One of the things we’ve been talking about recently at Desedo is the fluidity of identity. How different situations bring out different facets of one’s personality or brand and how this fluidity gives a picture in the round of a complex object. Witness Kanye West performing with Jay-Z in three acts:

    Hip-hop

    Hip-hop for adults

    International superstars
    full-on swag

    What we also see in these photographs is the progression both men have made as they’ve grown from being popular in hip-hop four years ago to pop icons today.

    Incidentally, Webster’s lists the etymology of the word swag as potentially derived from the Norwegian svagga to sway, rock; akin to Middle Low German swacken to rock. In other words, last night’s Grammy performance was a return to form.

    More reasons why the world needs more tuxedo owners and their swagger (like us).

  • The Huffington Post: Multicultural Markets

    tele? check. salsa? check. same old same old? check.
    tele? check. salsa? check. same old same old? check.
    And now it’s a HuffPo hattrick. They just ran MHB’s essay about how brands, if they want to make money, should please take notice of the manymany interests and activities of multicultural spaces.

  • Modern Brand Building

    onefiveoh
    The product really is the marketing.
    Make better products first.

    Paul Isakson

    This is one of my favorite presentations about branding within the new media landscape. Not only for the content, but for the crisp aesthetics, which look well informed by Tufte’s critique of powerpoint.

  • Copyright

    Penguin V. Kitten
    Deep in the Desedo laboratory, our caldron bubbles. Wondering about copyrights, we asked a legal friend and he said the below. Succinct and smart, so we’ll share:

    You can only copyright expressions and not ideas. Ideas are free, but the creative expression of ideas benefit the public so much that the government is willing to give a monopoly to the expression’s creator. What this means here is that the first you must do is to never say that you want to own the idea. That is untenable.

    And in order for an expression to be copyrightable, it must be fixed in some tangible medium (on paper, on video, in computer code…). The medium that it needs depends upon what it is that you are trying to copyright. It is okay for a composer to write down the notes of a song, or a choreographer to write down dance steps, and then copyright that piece, but your expression may need something more than just paper fixation.

    For example:

    A person writing down the idea to have the interaction between the computer and the user to be graphically based with certain icons representing certain tasks, thus alleviating the need for all users to use typed commands is not copyrightable because it is an idea; but when someone writes a program that actually performs that function, then the idea has been expressed in a fixed form, with the code being the fixation. Your idea requires for the code to be written – that is a viable expression.

    Pirate V. Pony

    Now, if the technology already exists for your expression to come into fruition, you can simply compile that already fixed technology into a package and copyright the compilation. The trick is that you must actually compile it into a functioning compilation. The analogy would be if I wanted to publish a compilation of ancient Roman bed time stories, I would first have to actually gather all of the stories (I chose ancient Roman because they would all be in the public domain already) and put them in order and add whatever commentary I wanted to add before I registered my copyright. Now this copyright would only protect the unique expressions:

    My added commentary (because it is truly original and fixed) and the order and arrangement of the stories (not the stories themselves).

    If I wanted to compile stories that were actually still protected with valid copyrights I would have to transform them some how (like via parody) so that the transformative elements could be copyrightable and I would not have to pay the original copyright owner any royalties. (Spaceballs/Star Wars)

    So with this in mind for any tech based content, one approach is to create the program with public domain software (like RedHat) that can handle everything you need, as it is difficult to prove a transformative use on someone else’s software.

    Hero or Villain?

    Dive deeper? Here is Lawrence Lessig on Charlie Rose.

  • The Huffington Post: Muslim Consumers

    1511. Mecca. 4 verse ode to coffee is written.
    1511. Mecca. 4 verse ode to coffee is written.

    Huff Po’s Business Section has picked up on MHB’s perspective about the American-Muslim consumer space.

  • SOE – and the hustle

    soe ad3

    File this under the “they shoot things, don’t they?” category. This collaboration followed from the series of 20 music docs about New York City bands we did for Sony a couple years back. Lead singer DJ McNanny’s former band Neutral Mute and I collaborated on what became a kind of pet project — shooting footage from time to time vaguely in service of a music video. Though that band eventually went on hiatus, DJ’s new band AAAPE has started playing out. And his label keeps pumping out the dope remixes.

    In between, we ended up with a branded song, or an ad for a music video, or a two-minute thingy (technical term) that looks cool and allowed me to get my Terry Richardson on.

    soe ad 4

    Looking at the finished pics, there’s a temptation to holler, “our friends are cooler than yours!” But the simple truth is, that’s just how we roll. At least that’s what I tell the guys over at Citibank who keep calling. Rakesh what up, baby!

    Enjoy our State of Elation. And look out for the fragrance.



    That’s worldwide hottie Allison Caviness bringing a new level of cool to sunglasses. And, of course, she’s already shot with Terry Richardson.

  • Windell Middlebrooks

    the champagne of spokesmen.
    the champagne of spokesmen.

    Best. Name. Ever. The actor who plays the beer deliveryman for Miller High Life is Windell Middlebrooks. He grew up in Texas and has a BA+MFA in Theater. Wondering if it’s a stage name. I’m having name envy.

    He gets mad love in Milwaukee and in a small rabbit hole of WTF!? he threw out the first pitch at a Brewers game, introduced by his real name, yet in character and costume.

    jabk8BR0M64
    Riding the wave of our brokeass economy, Miller is doing a :01 Super Bowl spot in lieu of a :30 (or so they say). A grand way to position the brand as a friend to the millions who’re feeling the pinch – and without being a cloying drag. Better still, both the scripts and acting are brilliant. And best is that the ‘outakes’ stretches long, dumping you into a Dada sandbox, which is just fine with me.

    K9GwHnU2ESEHT to AS