How, you may ask, did team Desedo score passes to the national media pool? Well, there are trade secrets, alas, even in our open-source hearts. Look for some motion pictures of the inauguration from us soon.
But we’ve also covered the event in the industry press. Here’s an article I’ve written in AdAge on diversity, youtube, and the industry.
The advertising world has had its own race issue, on the table now for more than 40 years, but has yet to find a voice that can apply salve to that gaping wound whilst moving an otherwise ailing industry toward reconciliation.
Read the full piece in Ad Age here. Or in the business section of Huffington Post, another space where we’ll soon be penning more thoughts.
If a black kid in the woods gets 20 million views, will the advertising world notice?
Raafi wrote an article for Ad Age about YouTube representation and content creation – and how this dovetails with the marketplace of race, still not understood by advertising.
As Agency Spy teased last week, we’re working with LA-based Muslim Ad Network (MAN) to launch the first ever US advertising agency that will focus on the American-Muslim consumer demographic.
MAN has aggregated the Muslim new media space for ad placement, providing vertical access to +10 million page views each month. BFD? Well, yes. This is an ignored demo with $170 Billion of spending power. And in this recession, brands are aiming to engage ‘new’, niche consumers.
We’re now meeting with larger agencies to introduce them to this space, and we’ll keep you posted as the work comes out. Give a shout if you want to learn more.
We are pleased to announce that our dude Derek Lo
aka The Big Asian has been dubbed 2009’s Sexiest Man in Advertising. Should you wanna grab his chain, he spins them records round and round every Friday night at Happy Endings. And he might be wearing a crown.
We’re drafting a GLBT transmedia narrative with the Emmy-winning sudser Peter Brash. So in order to smarten up on soaps, I’ve been reading the writings of our pal Sam Ford.
While at MIT, Sam’s studies focused on the worlds of soap operas and professional wrestling – two highly sophisticated narrative structures that are all too often looked at askance.
These two worlds provide an unparalleled on/offline space for fan immersion into narrative. One of the best examples I’ve ever seen is described below, cribbed from his thesis As The World Turns in a Convergence Culture
The most interesting of these interactive extensions…launched in late March 2007. Brad and Katie, two characters on As The World Turns who host a (within text) show called Oakdale Now, decided to have a contest where viewers would write in explaining why Brad and Katie should come to their home and help them complete their least favorite household chore….
Brad and Katie then choose one of the entries for a cash prize and would also go to their home to do the chore, with the cameras rolling. The twist, though, is that the contest was actually opened to ATWT viewers, with the winning essay getting a $5,000 cash prize and a visit from Brad and Katie to do the promised chore, with the actors actually coming out to the winning fan’s home in character.
The show aired them doing the chore as a segment filmed for their Oakdale Now show, making one of the fansâ€â€and their homeâ€â€part of the narrative world. As opposed to the other interactive forms of content, this Oakdale Now contest [actually] invited viewers to become part of the narrative.
a7eRzOLP1gEcontent gets relevant @1:47
Fiction intermixing with Game Show, Reality and News Magazine structures. Note that Brad says they got 25,000 entries. Pure Genius.
