The only blog you’ll ever need.
Our friends The Internet Celebrities just released their new short Checkmate. Ad industry people take note, their Ghetto Big Mac clip served over 1 million on YouTube, and creator Dallas Penn’s blog gets 6K uniques daily. Give a shout if you want an introduction, the dude is a wicked copywriter.
We’re working on 2 projects for which we need workers.
If anyone knows anyone, give us a shout:
1)
Programmer for a web to SMS property.
Likely to be in PHP/MySQL or Ruby.
2)
Web Designer for the Interesting New York conference.
It’s no secret that we like to throw down; one could even call it a part of our company’s culture — an ingredient of the Desedo mystique. So when we teamed up with the good folks at Oddcast and Fuel Industries to sponsor an evening of Rock Band Mischief, we knew the scores would be high and the charisma flowing (along with the Newcastle). We couldn’t have predicted, however, that by the end of the night the ladies would have frozen the fellas out from the game console. Shaking his head, our ancestral forbear Erman might have pulled at his thin beard, wistfully saying, “asàes la vida.” Such is life.
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Shoutout to our gal Jerri for snapping the pics
How much loot did Lando stack for this local spot? His clip below is part of a brilliant commercial suite for the Brondes Ford dealership in Toledo, Ohio. Beyond Billy Dee, the campaign focuses on the efforts of star salesman Rico to lure customers via sumo, midgets and underwear.
This is the type of work that can easily ‘go viral’, but that ain’t yet happened, YouTube views haven’t even cracked 1000. So I do wonder if in the planning of this campaign, was there true time and money slotted for an online seed + bleed? Cause while they’re :30s, the buy should be built to go well beyond regional TV.
When Facebook gets as spammy as MySpace, are people gonna migrate elsewhere? Is there an eternal greener pasture, free of clutter, amazing deals and soft porn? Could such a social network grow large and resist the urge to ad widgetry and apps? If so, it will reflect the growing trend of “more might not equal better”.
While waiting, watch this video. It might make you start rolling on the floor, laughing [your] ass off.
thx sctt
UPDATE
5/31 Facebook Addiction Disorder
Brilliant article about brands as tradable commodities in the NYT mag on Sunday. Of course once a brand is relaunched, with it comes with a wholly new ad campaign, or at least a remix of old codes. Within this space, I’ve been wondering if there is also room to run historic ad campaigns.
So much of our personal relationships with brands are rooted not in the actual product, but in the advertising. We ‘love’ products that we may not have even used – their narrative is part of our own nostalgic construct. Can an old advert help create a new buy? I can’t see an agency suggesting it, but a planning firm might…
We’ve anted up with our friends at Fuel Industries and Oddcast to start a monthly party series called Mischief. Who can resist the siren song of sex + drugs + rock + roll?
So click me to RSVP.
