Paul Kamuf, Brad and MHB teamed up to make this short film about dial tones and predator drones. It’s been flying around the festival circuit from the hills of Italy to Cali-for-ni-ay.
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Sony
We produced a suite of 20 new media documentaries about music for Sony’s Crackle.com. Here are two of our faves, above is The Exit and below is Neutral Mute.
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Crookers + Miike Snow
A music video for the remix kings Crookers that’s earned a raft of press and over 250K views thus far.
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Vice = Playboy 2.0?
Is Vice positioned in the hipster snarketplace as Playboy for Millennials? Starting in 06ish, Vice’s editorial content moved toward an even split of Issues That Matter (like women’s lib in India, Authors or Pollution) and heaps more T&A. (under the aegis of fashion)Maybe 15 year old lads are telling mom that they read Vice…for the articles. Now is the mag sending a message to women that they can best be a part of the Vice world sans shirt? Does it castrate the value of writing about India’s Gulabi Gang?
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Christvertising
Religion is ginger territory for Madison Avenue. To CYA, call Christvertising next time you want in with the JC set.
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a sip of the Friday holy water to SOC -
Marlo Stanfield, Brand Manager
Be ye a CEO of the Corner or the corner office, you’ve gotta know what those on the street are saying about your brand.
T0K-tfJLiFE
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related posts:
Social Structure of The Wire -
Simple Stroke of Disruption
During the 2002/3 NFC Championship game, Nike premiered a :60 called Soccer Streaker. It was effectively a Super Bowl commercial, but airing it 2 weeks early was a simple yet adroit example of disruption planning.Wm6EnHK0mtM
Given the media glut in which we live, simplicity can sometimes be a point of great strength. Since the clean design of Apple/Google/Craigslist stays winning, I often wonder why so many Power 150 bloggers, who are ace in this market+brand space, have visually chaotic sites. If everyone is screaming, I’ll seek the lone, silent man.Could a Brand re-broadcast spots that have been in the vault for 30 years? If it came out of left field, seemingly random and at off-hours, would the content feel like a whisper? A secret, ergo valuable, discovery for the viewer that could then build WTF buzz value? I’m not suggesting that this be the entire campaign, but if it’s a small % of your media buy, the ROI could be surprising.
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