Prior to Desedo, Michael worked in urban planning. One thing planners know is that people have an innate need to remix and customize any urban system or grid. Rules will be broken.
It’s not about if, it’s when & how.
This is strikingly similar to how people behave within the new media landscape. This presentation is from a Pecha Kucha talk about the parallels between urban amd new media planning. It was first given at Hall + Partners, and subsequently at many other agencies.