All your heroes are skateboarders. You do not know their names. This truth is undeterred by the fact that they advertise products. In fact, it might be because they can advertise products and still remain heroes that you will never know their names. Nameless heroes. Skateboarders.

UPDATE:

The energy drink wars will be fought using extreme sports athletes for footsoldiers. But you knew that.

—
skate video directed by Garth Davis of Exit films.