Archive for the 'Planning + Strategy' Tag

The Huffington Post: Multicultural Markets

05 Feb 2009

And now it’s a HuffPo hattrick. They just ran MHB’s essay about how brands, if they want to make money, should please take notice of the manymany interests and activities of multicultural spaces.


Modern Brand Building

02 Feb 2009

The product really is the marketing. Make better products first. –Paul Isakson This is one of my favorite presentations about branding within the new media landscape. Not only for the content, but for the crisp aesthetics, which look well informed by Tufte’s critique of powerpoint.


Windell Middlebrooks

27 Jan 2009

Best. Name. Ever. The actor who plays the beer deliveryman for Miller High Life is Windell Middlebrooks. He grew up in Texas and has a BA+MFA in Theater. Wondering if it’s a stage name. I’m having name envy. He gets mad love in Milwaukee and in a small rabbit hole of WTF!? he threw out […]


Smarten Up, Open the Market Up.

27 Jan 2009

I’ve been watching heaps of brand strategy presentations this week, some of which I think are top shelf. Below is what Adrian Ho from ZeusJones learned from the structural shortcomings of advertising. And what he decided to do about it. Strategy: beyond advertising


Ad Age: Multicultural Markets

03 Dec 2008

Ad Age published an essay by MHB about how social media will help get advertising past tired cliches when attempting to engage multicultural marktes. TBD when SMH will slowdown.