On October 31st is the first annual American-Muslim Consumer Conference. The speakers and audience will be a mix of marketers, businesses and scholars, all there to discuss this overlooked $170 Billion consumer demographic.
One Hundred and Seventy Billion Dollars.
That’s a lot of spending power still overlooked by most agencies and F500 companies. At Desedo, we see opportunities in this market gap. So, MHB will be there and presenting some thoughts from his white paper American-Muslim Identity: Advertising, Mass Media + New Media.
We are back from London and giddy with excitement. Why? Because we just won Babelgum’s Pixel Pitch award for our transmedia tale Heart of the City!
Given the competition and the jury, we’re still shocked.
Here are some lovely spots of press from ScreenDaily and ARGNet. More news and excitement is forthcoming…:)
here comes HOTC! OMFG! We just got selected by Power to the Pixel to pitch our transmedia series Heart of the City at their conference in October. London bound, we be!
When the dust cleared 10 days after launch, the project had become a media darling: covered by 50+ blogs and followed by 1000+ people on Twitter. Mainstream outlets like NBC New York, Vogue, Nylon and MSNBC’s Your Business all took note.
Most importantly of all, it was fully embraced by Rachel’s fans – once we tweeted about the location of a bag, within 10 minutes, women were on the scene looking for it. And those who couldn’t make it, often sent boyfriends in their stead.
It increased interest and sales in Rachel’s brand, reinvigorating past connections and creating new ones.
And was some of the most fun ever had playing with social media.
Raafi is down in Jamaica with DP Bradford Young and super producer Karin Chien working on a film and education project for the Rockhouse Foundation. Directing, teaching and, uh, lying on the beach. Topless Raaf pics to follow shortly.
Below is a video that Raafi recently made with Brad, a conversation about light and story. And below that is the story from Filmmaker.
Growing up in Louisville, Ky., Bradford Young had his life planned out for him. It was expected, like all the males in his family, that after college Young would return home to take over the family business of running a funeral home. “I come from four generations of morticians,” says Young, 31. “But I was so interested in the arts, I always tried to figure out how I’d do the family business but also do art.” Spending a lot of his childhood in art galleries, attending local theater and listening to his uncle (folk musician Leon Bibb) playing blues at family events, Young itched to express himself. After his mother passed away in 1993 he moved to Chicago to live with his father and there he was introduced to photography through the tutelage of Pulitzer-prizewinning photographer John H. White, and later, when attending Howard University, began to get into cinematography. “I spent a lot of time [at Howard] thinking of images through photo journalism,” he says, “learning where the camera goes, where the right place for the camera to be, really being a custodian of the moment instead of just being ushered into the moment.”
With the funeral home a distant memory, Young received his MFA in ’04 from Howard, and three years later his work garnered attention when he lensed Dee Rees’s short, Pariah, which won the Audience Award at the 2007 Los Angeles Film Festival. His profile continues to rise with the two distinctly different projects he shot that are currently on the festival circuit: Tina Mabry’s Southern family drama, Mississippi Damned, and Paola Mendoza and Gloria La Morte’s gripping immigrant story, Entre Nos. Young says both films highlight his sensibilities on lighting. “I’m constantly battling this idea of reconstructive reality with artificial things,” he says. “I’m always concerned that my intrusion of technology will take audiences out of the moment, so my ideal situation is to shoot with available light.” He continues, “In Mississippi Damned I really tried to figure out ways to do scenes without focusing lights or aiming lights. I discovered black silks on that film and used them a lot. I continued that for Entre Nos – there are these heartfelt conversations and there’s something about the essence of raw light in those scenes that sucks you in. It’s really hard to recreate that [feeling] with film lights.”
Currently working on Rees’s feature version of Pariah, Young tries to work constantly between features, whether it be on commercials, music videos, or even American Idol, as earlier this year he shot Alicia Keys visiting Africa for the show’s philanthropy segment. “I’m always concerned about not getting enough practice as a cinematographer,” he says. “I always want to practice how to lens situations but also interactions – getting to know new people and discovering things in them.”
Earlier this summer, MHB worked with fashion designer 
