Des Temps

Tag: Fashion

  • Wal-Mart

    Wal-Mart

    Working with consumer insights firm scenarioDNA, we produced this research project for Wal-Mart about teenagers and their relationships with brands.

  • SOE – and the hustle

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    File this under the “they shoot things, don’t they?” category. This collaboration followed from the series of 20 music docs about New York City bands we did for Sony a couple years back. Lead singer DJ McNanny’s former band Neutral Mute and I collaborated on what became a kind of pet project — shooting footage from time to time vaguely in service of a music video. Though that band eventually went on hiatus, DJ’s new band AAAPE has started playing out. And his label keeps pumping out the dope remixes.

    In between, we ended up with a branded song, or an ad for a music video, or a two-minute thingy (technical term) that looks cool and allowed me to get my Terry Richardson on.

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    Looking at the finished pics, there’s a temptation to holler, “our friends are cooler than yours!” But the simple truth is, that’s just how we roll. At least that’s what I tell the guys over at Citibank who keep calling. Rakesh what up, baby!

    Enjoy our State of Elation. And look out for the fragrance.


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    That’s worldwide hottie Allison Caviness bringing a new level of cool to sunglasses. And, of course, she’s already shot with Terry Richardson.

  • Fred Flare

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    Etailer Fred Flare just opened their first storefront round the corner from my house. The folks at Zeus Jones have been looking at this trend of click-to-brick and how to discern what should stay DIY and what should be sleek.

    Following the lead of NYC venues Grand Opening or Kiosk, which change their content every few months, could a similar rotating space serve as an incubator for online brands seeking to test the waters? It’s a spatial/ narrative/financial investment that could work quite well. The shell could even be branded + franchised, yet leave room for curatorial individuality within its walls.

  • Who's Got Next: Champion + Starter?

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    OK. So we know that the 90s are the new 80s, and now that it’s the first crispy day of fall, I’m ready to see if 2 classic brands come back 100% in hipster/rapster style: Champion logo sweatshirts and Starter Jackets. Internets, what do you think?

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    And – JSmooth has for us a great note about Hipster Rap:

  • African Fashion Index

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    Our friend Yana Fleming just launched the African Fashion Index, which is the first comprehensive guide of African fashion designers, ‘regardless of race, religion or geographic location.’ Of course, she did this in her spare time, when not pursuing a PhD, running her own design firm or speaking 5 languages. Good heavens. and Happy Fashion Week to all, Dropsquad Desedo is lamping front row.

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    11/11/08 Youth Culture in SoWeTo

  • JC Penney Speed Dressing

    the new store for the naughty teen

    So the internets are abuzz with questions about the Saatchi/Epoch Bronze Lion winner “Speed Dressing” cause JC Penney is now denying ownership of the spot. For those not yet in the know, the :60 depicts two cute teens practicing speed dressing so that they can get away with some heavy petting (greatest sex-ed term evar, IMHO).

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    I was surprised when I saw it and didn’t think it was sanctioned; kinda like the below Levi’s :60. But I’m not wholly convinced that JC ‘knew nothing’ about it. Would Epoch and Saatchi really risk a F500 client relationship for Cannes? Dunno. Though I doubt JC will fire Saatchi. And Saatchi will work again with Epoch.

    In the new media landscape, there are strategy briefs that make room to release and then deny content. And by denying it outright, JC can wash their hands in the public eye, yet get the benefit of viral buzz and grab that brass ring of cool amongst teen shoppers. Until this spot hit the web, the words ‘edgy’ and ‘JC Penney’ couldn’t be found in the same room. Now they’re necking in the basement.

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    UPDATE
    Of course Saatchi knew all about it. I mean, come on, awards shows are an incest fest, you think nobody told them that it was in the running?

    …Well now Saatchi/Epoch is ‘returning’ the lion

  • Karl Lagerfeld. In Yellow.

    It’s yellow, it’s ugly, it doesn’t go with anything, but it could save your life.

    If the US Department of Transportation stepped through a looking glass to hire someone from Runwayland, who would it be? While considering this deep thought, I realized that Karl’s personal style (sunglasses/gloves/tie/wearing lots of Hedi Slimane) may have greater mass culture fame than the garments he himself creates. The visage outpaces the artist. This is the Karl that we see in Grand Theft Auto IV, and while I doubt that many gamers know his body of work, they recognize his body and assent that yes, indeed, he is a fashion icon.

    PWN!