muddy waters on the jack with fresh breath..Account loss aside, McCann’s Verizon Big Red spot is brilliant. Their maps vs apps battle with AT&T is tiresome, and this spot charts a new path. But of course, there’s more. t94QyEoqr5k
This spot comes out of the gate with traction, it calls on a collective cultural memory and is thus all the more sticky. It’s also disruptive in a way that I’ve been waiting to see. I’m curious to know about how use of the jingle was brokered with Wrigley, and of course, if any other F500 brands have done something bold like this.
When the dust cleared 10 days after launch, the project had become a media darling: covered by 50+ blogs and followed by 1000+ people on Twitter. Mainstream outlets like NBC New York, Vogue, Nylon and MSNBC’s Your Business all took note.
Most importantly of all, it was fully embraced by Rachel’s fans – once we tweeted about the location of a bag, within 10 minutes, women were on the scene looking for it. And those who couldn’t make it, often sent boyfriends in their stead.
It increased interest and sales in Rachel’s brand, reinvigorating past connections and creating new ones.
And was some of the most fun we’ve ever had playing with social media.
When the dust cleared 10 days after launch, the project had become a media darling: covered by 50+ blogs and followed by 1000+ people on Twitter. Mainstream outlets like NBC New York, Vogue, Nylon and MSNBC’s Your Business all took note.
Most importantly of all, it was fully embraced by Rachel’s fans – once we tweeted about the location of a bag, within 10 minutes, women were on the scene looking for it. And those who couldn’t make it, often sent boyfriends in their stead.
It increased interest and sales in Rachel’s brand, reinvigorating past connections and creating new ones.
And was some of the most fun ever had playing with social media.
learn to dance with your partner. MSNBC’s Your Business featured The Alice Bond Bag in an episode called Learning From the Pirates. The thesis of the piece is that businesses can use the marketplace of piracy as an asset if engaged intelligently.
Earlier this summer, MHB worked with fashion designer Rachel Nasvik and creative strategist Biba Milioto on a project called The Alice Bond Bag.
