UK fashionista fave TopShop just opened its first NYC store. Wheatpaste adverts abound. And next to some of the official ads, lurk posters that seem to poke fun at spokesmodel Kate Moss and the brand. Yet they are rather harmless and in keeping with both the brand spirit and aesthetic.
So it makes me wonder if the snarky posters are in fact from the agency running the campaign. Are they creating their own point/counterpoint in an effort to further place the brand within the streetscape dialogue? Is it an effort to make TopShop look all the more fresh and that people care enough about it to talk it out? And if so, where does this fall within the rules of slang and advertising?
tele? check. salsa? check. same old same old? check. And now it’s a HuffPo hattrick. They just ran MHB’s essay about how brands, if they want to make money, should please take notice of the manymany interests and activities of multicultural spaces.
The product really is the marketing.
Make better products first.
–Paul Isakson
This is one of my favorite presentations about branding within the new media landscape. Not only for the content, but for the crisp aesthetics, which look well informed by Tufte’s critique of powerpoint.
the champagne of spokesmen.
Best. Name. Ever. The actor who plays the beer deliveryman for Miller High Life is Windell Middlebrooks. He grew up in Texas and has a BA+MFA in Theater. Wondering if it’s a stage name. I’m having name envy.
He gets mad love in Milwaukee and in a small rabbit hole of WTF!? he threw out the first pitch at a Brewers game, introduced by his real name, yet in character and costume.
jabk8BR0M64
Riding the wave of our brokeass economy, Miller is doing a :01 Super Bowl spot in lieu of a :30 (or so they say). A grand way to position the brand as a friend to the millions who’re feeling the pinch – and without being a cloying drag. Better still, both the scripts and acting are brilliant. And best is that the ‘outakes’ stretches long, dumping you into a Dada sandbox, which is just fine with me.
UK fashionista fave TopShop just opened its first NYC store. Wheatpaste adverts abound. And next to some of the official ads, lurk posters that seem to poke fun at spokesmodel Kate Moss and the brand. Yet they are rather harmless and in keeping with both the brand spirit and aesthetic.
