Is Vice positioned in the hipster snarketplace as Playboy for Millennials? Starting in 06ish, Vice’s editorial content moved toward an even split of Issues That Matter (like women’s lib in India, Authors or Pollution) and heaps more T&A. (under the aegis of fashion)
Maybe 15 year old lads are telling mom that they read Vice…for the articles. Now is the mag sending a message to women that they can best be a part of the Vice world sans shirt? Does it castrate the value of writing about India’s Gulabi Gang?
Or are those questions outdated? I don’t doubt the agency of those bearing flesh, and with LiLo topless in NYMag and Playboy aiming 80% of retail at women, maybe the pics betwixt the Vice pages are a non-issue – just some progressive duality for 2.0’08
