(soaked up heaps of ideas at PSFK yesterday, so begins a lil loop of yawps, queries + kisses)
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Earlier this month, Business Week wrote about Pepsi, Nike and other big guns subverting the ‘official’ brands of the Beijing Olympics. But could a brand hack or subversively sponsor an advertising conference? If well executed, would it be well received? I imagine a large conference is fair game, but are the nimble new off-limits?

Quicker than quick, cooler than cool.

6/9/2008
Olympic Advert Hijack