How much loot did Lando stack for this local spot? His clip below is part of a brilliant commercial suite for the Brondes Ford dealership in Toledo, Ohio. Beyond Billy Dee, the campaign focuses on the efforts of star salesman Rico to lure customers via sumo, midgets and underwear.

This is the type of work that can easily ‘go viral’, but that ain’t yet happened, YouTube views haven’t even cracked 1000. So I do wonder if in the planning of this campaign, was there true time and money slotted for an online seed + bleed? Cause while they’re :30s, the buy should be built to go well beyond regional TV.

ze source