Archive for February, 2010

Super Smart?

21 Feb 2010

In 2009, Super Bowl XLIII was watched by 38.3 million women. This is the 3rd largest female audience for ANY television event since Neilsen started tracking by gender in 1991. And yet in 2010, still there are no Super Bowl ads that overtly court this massive viewership. Given advertisers’ love of eyeballs, I’m wondering why […]

The Design Trust + CFDA + Jordan Alport FTW!!

08 Feb 2010

Jordan Alport was selected as a 2010 fellow with the The Design Trust / Council of Fashion Designers of America (CFDA). He will be helping to create and launch Made in Midtown, a study about the role that the Fashion District plays in the life of NYC. As explained by The Design Trust: New York […]