A strong litmus test for streetscape advertising is if it can engage one of the more harried members of our species, Homo Manhattanus. They are a quick moving lot, prone to wearing blinders. It’s not that they’re brusque, but that they must filter out a constant barrage of chaos and stimuli. Breaking through this wall is difficult for advertisers, but Free Set’s new work for Elle MacPherson Intimates is successful. It not only surprises the man on the street, it allows him/her to control the media flow of information, a rare opportunity in the NYC.

HT @ Scott Goodson at Strawberry Frog.