Earlier this summer, I worked with fashion designer Rachel Nasvik and creative strategist Biba Milioto on a project called The Alice Bond Bag.
The challenge was: How can a small company with lovely customers and a valued product increase brand awareness?
The answer was to make a limited-edition of 96 bags and create a citywide scavenger hunt for them using the tools of social media. They were surreptitiously left in bars, bookstores and phone booths. [...]
3 Industry, News, Our World
One of the best books I’ve read in ‘09 is Digitizing Race by Lisa Nakamura. In her essay The Social Optics of Race, she writes that
the racio-visual logic of…science fiction films that depict interface use set up distinct roles for particular races, and distinct ways of conceptualizing the racialized body as informational property… [and that] Asians and Asian-Americans function as the material base for technologies of digitized vision….
I was reminded of it when [...]
3 Industry, Minority Markets