by The System
25
Aug 2009
Earlier this summer, MHB worked with fashion designer Rachel Nasvik and creative strategist Biba Milioto on a project called The Alice Bond Bag. The challenge was: How can a small company with lovely customers and a valued product increase brand awareness? The answer was to make a limited-edition of 96 bags and create a citywide […]
Comments Off on The Alice Bond Bag Fashion Planning + Strategy Social Media
by
24
Aug 2009
One of the best books I’ve read in ’09 is Digitizing Race by Lisa Nakamura. In her essay The Social Optics of Race, she writes that the racio-visual logic of…science fiction films that depict interface use set up distinct roles for particular races, and distinct ways of conceptualizing the racialized body as informational property… [and […]
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by The System
11
Aug 2009
ABC just included the Alice Bond Bag in their roundup of ‘Crazy & Creative Advertising’
Comments Off on ABC News: The Alice Bond Bag Fashion Geotility MSNBC New Media News Piracy Planning + Strategy Press
by The System
10
Aug 2009
MSNBC’s Your Business featured The Alice Bond Bag in an episode called Learning From the Pirates. The thesis of the piece is that businesses can use the marketplace of piracy as an asset if engaged intelligently.
Comments Off on MSNBC: The Alice Bond Bag Fashion Geotility MSNBC New Media News Piracy Planning + Strategy Press