Archive for the 'Desi' Tag

Islam, Bong Hits & Advertising '08

09 Oct 2007

Brands and Ad Agencies have lately taken note of the $170 Billion purchasing power of Muslims in North America. Halal Chicken McNuggets for customers. Ikea hijabs for employees. Ramadan Sales for all? And as Madison Avenue develops campaigns for this newly acknowledged demographic, I’m curious to see if there will be nuance in the advertising. […]

The Elephant Goes to India

24 Apr 2007

Just spent 10 amazing days in India expanding the reach of the Desedo Dropsquad. Rolled with ECDs, diamond dealers and Bollywood starlets. Saw that our fellow pachyderm Ganesh rides loud as a motorbike and won’t be surprised when Western women begin rocking kajal. It’s 1 billion people 9.5 hours in the future from NYC. —- […]