Archive for the 'Ad Age' Tag

Ad Age: Meanings of Media

by The System

21 Jan 2009
If a black kid in the woods gets 20 million views, will the advertising world notice?

Raafi wrote an article for Ad Age about YouTube representation and content creation – and how this dovetails with the marketplace of race, still not understood by advertising.

                           

Ad Age: Multicultural Markets

by The System

03 Dec 2008
yoyoyo amigo? STFU.

Ad Age published an essay by MHB about how social media will help get advertising past tired cliches when attempting to engage multicultural marktes. TBD when SMH will slowdown.

                 

Ad Age: Muslim Consumers

by The System

10 Nov 2008
this could run well in Dearborn, MI

Today Ad Age ran an excerpt from MHB’s white paper about the American-Muslim consumer space.