Archive for the 'Gaming' Tag


18 Nov 2009

We are very excited that the new video game magazine Killscreen has secured it’s first round of finance via Kickstarter. Given that Call of Duty 2 just made $310M on its first day, the market is long overdue for more in-depth cultural conversations about gaming. For starters, read this excellent Wall Street Journal article by […]

Help Wanted: Game Developer

04 Nov 2009

We need a freelance video game developer to help Desedo make the Cutest Casual Game Ever. Email your resume and portfolio to

City Secrets

27 Oct 2009

When I first heard Jay-Z’s new song Empire State of Mind, which is a personal map of our hometown, I began to visualize the locations as data points: Stash spot @560 State. Tribeca Grill. MSG. Turns out I was not alone, as Tyler Gray of FastCompany placed Hov’s lyrics to Google Maps. Cool, novel, and […]

Gaming is the New Golf

15 Oct 2008

Last night I hit 2 ad industry parties, one a launch for FIFA 2009 and the other was Fresh Meet. As the latter wound down, we broke out rockband and went to town (MHB on bass). Lots of very social activity built around a participatory event that requires little actual exertion on the players. This, […]

Future Cookies

07 Oct 2008

ARGs have traditionally been built for the heavy user – Audi’s Art of the Heist, Halo’s I Love Bees, Batman’s Dark Knight. They all rely on the curiosity and narrative diligence found within the networked smarts of fandom. The payoff may be an invite to an exclusive pre-screening, but that’s not the true ROI for […]