Account loss aside, McCann’s Verizon Big Red spot is brilliant. Their maps vs apps battle with AT&T is tiresome, and this spot charts a new path. But of course, there’s more. This spot comes out of the gate with traction, it calls on a collective cultural memory and is thus all the more sticky. It’s […]
On Sunday, November 29th MSNBC’s Your Business will rebroadcast the episode Learning From the Pirates, which features The Alice Bond Bag and our friend Matt Mason, author of The Pirates’ Dilemma, who was one of the inspirations for the project.
Earlier this summer, MHB worked with fashion designer Rachel Nasvik and creative strategist Biba Milioto on a project called The Alice Bond Bag. The challenge was: How can a small company with lovely customers and a valued product increase brand awareness? The answer was to make a limited-edition of 96 bags and create a citywide […]
Earlier this summer, MHB worked with fashion designer Rachel Nasvik and creative strategist Biba Milioto on a project called The Alice Bond Bag. The challenge was: How can a small company with lovely customers and a valued product increase brand awareness? The answer was to make a limited-edition of 96 bags and create a citywide […]
ABC just included the Alice Bond Bag in their roundup of ‘Crazy & Creative Advertising’
