by The System
14
Jan 2009
As Agency Spy teased last week, we’re working with LA-based Muslim Ad Network (MAN) to launch the first ever US advertising agency that will focus on the American-Muslim consumer demographic. MAN has aggregated the Muslim new media space for ad placement, providing vertical access to +10 million page views each month. BFD? Well, yes. This […]
Comments Off on Muslim Ad Network and Desedo FTW! advertising American-Muslim Market Multicultural Markets
by
02
Dec 2008
Both Ad Age and Huffington Post published the below essay I wrote for the forthcoming book Project 100: Marketing in the Social Media Era. The idea that online is ‘colorblind’ is now thankfully being replaced be a more intelligent discourse on the topic. No doubt, you can see more about it here at Desedo, cause […]
Comments Off on Blue Ocean? American-Muslim Market Futurecasting Multicultural Markets Planning + Strategy
by The System
22
Nov 2008
Relioscope, one of the leading journals for discourse about religion, just published an interview with MHB about the American-Muslim Consumer Market.
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by The System
21
Nov 2008
So…my white paper about Islam, Identity + Advertising has been getting some pixels round the internets. Did interviews with Religioscope + Agency Spy and Ad Age reprinted an excerpt. And it’s getting published in print by Cambridge Scholars Press, cause you know I’m an armchair academic. Was invited to a conference about Religion and Media […]
Comments Off on Islam within Advertising (update) American-Muslim Market Multicultural Markets
by The System
10
Nov 2008
Today Ad Age ran an excerpt from MHB’s white paper about the American-Muslim consumer space.
Comments Off on Ad Age: Muslim Consumers Ad Age American-Muslim Market Multicultural Markets News Press