As Agency Spy teased last week, we’re working with LA-based Muslim Ad Network (MAN) to launch the first ever US advertising agency that will focus on the American-Muslim consumer demographic. MAN has aggregated the Muslim new media space for ad placement, providing vertical access to +10 million page views each month. BFD? Well, yes. This [...]
Both Ad Age and Huffington Post published the below essay I wrote for the forthcoming book Project 100: Marketing in the Social Media Era. The idea that online is ‘colorblind’ is now thankfully being replaced be a more intelligent discourse on the topic. No doubt, you can see more about it here at Desedo, cause [...]
American-Muslim Market Futurecasting Multicultural Markets Planning + Strategy
Relioscope, one of the leading journals for discourse about religion, just published an interview with MHB about the American-Muslim Consumer Market.
So…my white paper about Islam, Identity + Advertising has been getting some pixels round the internets. Did interviews with Religioscope + Agency Spy and Ad Age reprinted an excerpt. And it’s getting published in print by Cambridge Scholars Press, cause you know I’m an armchair academic. Was invited to a conference about Religion and Media [...]
Today Ad Age ran an excerpt from MHB’s white paper about the American-Muslim consumer space.
Ad Age American-Muslim Market Multicultural Markets News Press
