Archive for the 'American-Muslim Market' Tag

Muslim Ad Network and Desedo FTW!

14 Jan 2009

As Agency Spy teased last week, we’re working with LA-based Muslim Ad Network (MAN) to launch the first ever US advertising agency that will focus on the American-Muslim consumer demographic. MAN has aggregated the Muslim new media space for ad placement, providing vertical access to +10 million page views each month. BFD? Well, yes. This […]

Blue Ocean?

02 Dec 2008

Both Ad Age and Huffington Post published the below essay I wrote for the forthcoming book Project 100: Marketing in the Social Media Era. The idea that online is ‘colorblind’ is now thankfully being replaced be a more intelligent discourse on the topic. No doubt, you can see more about it here at Desedo, cause […]

Religioscope: Muslim Consumers

22 Nov 2008

Relioscope, one of the leading journals for discourse about religion, just published an interview with MHB about the American-Muslim Consumer Market.

Islam within Advertising (update)

21 Nov 2008

So…my white paper about Islam, Identity + Advertising has been getting some pixels round the internets. Did interviews with Religioscope + Agency Spy and Ad Age reprinted an excerpt. And it’s getting published in print by Cambridge Scholars Press, cause you know I’m an armchair academic. Was invited to a conference about Religion and Media […]

Ad Age: Muslim Consumers

10 Nov 2008

Today Ad Age ran an excerpt from MHB’s white paper about the American-Muslim consumer space.